3M is a great brand to carry primarily (for those who do) because customers identify with it. It’s funny, you can ask a customer “why do you prefer 3m” and invariably its because its the only brand they’ve heard of. That’s where 3M is successful; through brand recognition, they are successfully able to brand+market a wide array of loosely associated products.
3M is a great brand to carry primarily (for those who do) because customers identify with it. It’s funny, you can ask a customer “why do you prefer 3m” and invariably its because its the only brand they’ve heard of. That’s where 3M is successful; through brand recognition, they are successfully able to brand+market a wide array of loosely associated products.